Why Utility Is Becoming the New Spectacle in Experiential Marketing
This summer’s biggest brand activations have one thing in common: scale. A 528-foot foosball table at the Brooklyn Navy Yard. A shopping district reimagined as a season-long sports destination. A city square turned into a courtside lawn. The instinct behind all of it is the same: go bigger, and the impact follows. That instinct isn’t […]
Beyond the Stadium: How F1 and the World Cup Are Rewriting the Rules of Brand Activation
For most of the last few decades, the biggest brand moment at a major sporting event happened inside the venue. A logo on a hoarding, a name above the tunnel, a sponsor board behind the podium. Formula 1 and the 2026 FIFA World Cup are proving that the model has quietly stopped being where the […]
Comedy, Connection, and Client Communications: Lessons from the Ones Who Make Us Laugh
There’s something fascinating about watching a great stand-up comedian perform live. Whether it’s a packed theatre, a small comedy club, or a Netflix special, the best comedians have this incredible ability to command a room. They tell stories in a way that feels effortless, keeping audiences engaged from start to finish while weaving humour naturally […]
Troy, Triumph and Disaster: Ireland, Football and What AI Can Never Replace
The Republic of Ireland may not be heading to the World Cup this summer, but the highs of Budapest and the lows of Prague were moments built to galvanise us as humans in a way nothing else could — and certainly nothing artificial intelligence can replicate, writes Mark Nutley. Kipling wrote: “If you can meet […]
Coachella 2026: How Brand Experience Took Centre Stage
While brand experience has always played a significant role at Coachella, this year it moved firmly into the spotlight. Each brand activation raised the bar on the last, but what set 2026 apart wasn’t just the quality of the work. It was the intent behind it. Every touchpoint felt personal. What once centred on bold, […]
October Wrap-up
October Wrapped ✅ A month of fresh ideas taking shape, exciting projects coming to life and seasonal events in between!
September Round Up
That’s a wrap on Q3! September was another busy, impactful and insightful month for the team at Pluto! ➡️Check out some of the highlights!
Busy Season
It’s been a busy and brilliant season, allowing us to produce brand experiences and employee engagement events to B2B conferences, automotive launches, charity initiatives, award ceremonies, and even a travel incentive! Grateful to be part of a team at pluto bringing so many meaningful moments to life. Next up… Christmas!✨
Pluto’s 10th annual WomanKind Lunch & Fashion Show
Last month, we held the 10th annual WomanKind Lunch & Fashion Show that brought together strength, style, and solidarity, all in support of Dublin Rape Crisis Centre. This event continues to be one of the most meaningful days in our calendar, bringing people together to raise awareness and vital support for an incredibly important cause. A […]
Jenny Whelan, Eventex Gold Award for Event Manager
We caught up with our Employee Experience Lead at pluto LIVE!, Jenny Whelan, to chat to her on her recent Eventex Gold Award for Event Manager! 🎉 With over 10 years at pluto, Jenny has been instrumental in our growth and brings incredible passion to everything she does. We chatted about her journey, her love for events, and […]
