the bleeding edge

Industry news, insights and tips

Nov 15, 2019 / Digital

Pluto Goes To Web Summit 2019: 5 Lessons From Lisbon

On a bitterly cold November afternoon, just like 70,000 guests from around the globe, we boarded a plane to sunny Lisbon to soak up every ounce of innovation, inspiration and insight from the movers and shakers of the tech, media and marketing worlds. 

By Jane Casey

Oct 25, 2019 / Digital

Early Adopters: Digital Advertising Trends To Watch Out For Next Year

Steven Spielberg’s Minority Report is a digital marketers favourite. The 2002 blockbuster predicted a world where Tom Cruise is bombarded by augmented reality ads at every turn, screaming his name and demanding his attention – directing him to shops he might like and products he might need. Well, 2020 is fast approaching, and we may not be far from this sci-fi movie’s predictions.

By Jane Casey

Oct 03, 2019 / Culture

Customer Centric Marketing: Turning Customers Into Advocates

Understanding your customer base isn’t just about studying analytics, but about involving them – directly and indirectly. Many retailers tend to rely on historical data to forecast the future behaviour of customers, but the retail landscape is evolving far too quickly to keep making decisions based on the past.

By Sheana Baker Casey

Sep 05, 2019 / Creative

How To Promote Creativity In Your Workplace, and Why It’s Important

The events, marketing and advertising industry are reliant on fresh thinking and innovation to survive – cultivating a space for creatives to thrive is essential to producing work that cuts through the noise.

By Lauren Smyth

Aug 23, 2019 / Events

5 Tips For Planning A Stress-Free Corporate Family Event

Planning a fun family event that is loved by both kids and parents alike doesn’t have to be stressful. We’ve put together some essential tips to ensure your family event is fun for all the family.

By Deirdre O'Sullivan

Aug 01, 2019 / News

We’re Growing! Meet the Newest Members of Team Pluto

We’re excited to welcome world-class additions to several of our departments – including client services, digital, design and business development.

By pluto

Jul 23, 2019 / Digital

Shopper Marketing 2.0: 3 Ways To Fuse Experiential & Digital To Supercharge Your Shopper Marketing

It seems that the marketing industry is moving increasingly towards a digital-first approach to engaging with customers. Still, nothing beats the live experience, especially in-store.

By pluto

Jun 21, 2019 / Digital

5 Easy Tips To Improve Your Brand’s Instagram Stories

Once a retro-inspired photo-sharing platform, Instagram has grown to rival competitor, Snapchat, by offering users the ability to share up to the minute, discoverable content that lasts 24 hours with fun filters, stickers, tags, and interactive elements. Over 300…

By pluto

Jul 23, 2019 / Insights

Pluto’s Innovation Station: Vol.1

Welcome to the Pluto: Innovation Station where we compile a weekly round-up of our favourite industry innovations from around the world – from jaw-dropping activations to out-of-this world events, to inspire you and get your creative juices flowing.

By pluto