insights and tips from our team

Oct 22, 2020 / Shopper

Shopper Marketing: In-store Competitions – Do They Really Work?

The retail experience has changed in ways that no one could have ever predicted. As shoppers want less human interaction, popular in-store techniques such as sampling are now out of the question. But what about another popular marketing activity in the retail environment – in-store competitions? Do they work, and is there a place for them in the new retail environment?

Nov 25, 2020 / Digital

The Future of Retail: Is it Online or Offline?

Retailers have faced a host of challenges, long before restrictions and lockdowns became part of everyday life. Many brick and mortar retailers were struggling and as we re-emerge from lockdowns into the new psychological and social territory, shoppers are now more and more comfortable souring their next purchase online.

By Sheana Baker Casey

Oct 05, 2020 / Events

Can Experiential Marketing Live Side-By-Side With Covid?

It’s been a tough time for the Experiential Marketing and Events sector, but a number of announcements over the past week or so have provided grounds for cautious optimism.

By pluto

Sep 29, 2020 / Digital

There’s No Such Thing As A Free Ad: Influencers & COVID

The Government’s recent comments about the potential of using influencers to communicate key COVID-19 safety measures and updates to Gen Z has sparked debate across Ireland.

Sep 11, 2020 / Events

5 Unique Holiday Party Ideas To Engage Your Employees

Some of us have become apathetic with parties on Zoom and Hangouts – trying to spice things up with a quiz just isn’t cutting it anymore. So, our creative elves here at Pluto have had their thinking hats on, creating unique ideas for 2020 to bring the festive spirit online through virtual events this year.

Oct 01, 2020 / Culture

Halloween Is Not Dead

Let’s not let Halloween suffer the same fate as Easter! What happened to Easter? Pluto Art Director and self-confessed Samhain-ophile, Cormac McCann, takes Halloween virtual with some of our favourite virtual Halloween event ideas.

By Cormac McCann

Aug 13, 2020 / Digital

Instagram Reels: Is This The End of TikTok?

TikTok just got a serious competitor in Instagram Reels – a new feature to the popular photo and video sharing app that is almost a carbon copy of TikTok’s addictive interface and algorithm. But how will this impact TikTok, and should brands abandon their TikTok strategy?

By Jane Casey

Aug 04, 2020 / Creative

Content Marketing Guide: Don’t Make Ads, Make Content

Content marketing is the creation, publishing, and promoting of content that aims to inform, educate, and entertain your audience. The goal of content marketing is to both get your product, service and/or brand in front of the eyes of large audiences, as well as, creating a meaningful, entertaining, and informative presence online by offering value and insight.

By Alyssa Puzzuoli

Jul 23, 2020 / Culture

Working From Home: How To Keep Employees Engaged

With things slowly going back to normal, we are past the virtual quiz stage and companies are seeking new, innovative ways to keep employees engaged.

By Alyssa Puzzuoli

Jun 22, 2020 / Creative

TikTok Advertising Guide 2020

Tiktok is the first app of its kind. It is uncharted territory and if you’re not looking to make your mark on the platform, you better start rethinking.

By Alyssa Puzzuoli

Jun 10, 2020 / Culture

5 Virtual LGBTQ+ Pride Events Around The Globe

There has been a large scale Pride march every year in Dublin since 1983, but with the COVID-19 pandemic leading to cancellations of major events around the world, the global LGBTQ+ community has rallied together to ensure that pride flags will still fly this June, albeit virtually.

By Alyssa Puzzuoli

May 28, 2020 / Creative

Stand By Your Brand – Importance of Building ‘Brand Love’

In the last number of years, the term “brand love” has also worked its way into our marketing lexicon. Are you thinking, “can people really love a brand?” or  “do they really think about or care that much?” Well the short answer, is Yes.

By Sheana Baker Casey

May 08, 2020 / Events

Virtual Events: What We Know

Virtual events may be new to you as you grapple with shifting communication mediums but thankfully, they’re not new to us.

By Suzanne Galligan

Apr 28, 2020 / Digital

Influencer Marketing For Brands: How To Get Started

With the whole world being more active and present online, now is the time to take advantage of the power of influencer marketing.

By Alyssa Puzzuoli

Apr 16, 2020 / Events

Intimate Distancing of Live Events – Now and In The Future

Events have the power to create long lasting emotional brand connections and memorable, powerful experiences.  But for now, and into the future, we are fortunate to have the incredible tools and technology to emulate very closely those experiences of live events.  

By pluto

Apr 09, 2020 / Insights

Direct From China: Viveca Chan on How Brands Are Bouncing Back

At Pluto we were keen to learn from those ahead of us on the Coronavirus COVID-19 curve – we spoke with Viveca Chan, CEO and chairman of WE Marketing group in Asia.

By Jane Casey

Mar 23, 2020 / Culture

Pluto Partners with DRCC to Launch #100consent Campaign Featuring Some of Ireland’s Most Influential Tiktokkers

Pluto partnered with the Dublin Rape Crisis Centre in an industry-first campaign called #100Consent, driven by 20 of Ireland’s leading TikTokkers.

By pluto

Mar 15, 2020 / Digital

Event Postponed? 4 Effective Ways To Reach Your Audience Online

There are plenty of ways you can connect with your customers or clients that still adhere to social distancing guidelines and ensure that your brand stays top of mind during these challenging months.

By Jane Casey

Feb 17, 2020 / Creative

Great Social Content on the Go: 7 Best Free Photo & Video Editing Apps

Creating innovative, eye-catching digital content on the go doesn’t need to be a difficult task.

By Alyssa Puzzuoli

Jan 23, 2020 / Events

4 Key Health and Safety Considerations When Managing Events

Health and Safety, where to even start? It is one of the weightiest phrases bandied around the event industry and without a basic understanding of what it entails it really is very difficult to plan any kind of event – whether it’s an open public event, a brand activation, an internal sales kick off or an internal company wide party!

By Suzanne Galligan

Jan 14, 2020 / News

Pluto Appoints Industry Leader To Board of Directors

Pluto has announced that it has expanded its Board of Directors, with the addition of renowned industry leader, Miriam Hughes.

By pluto

Nov 25, 2019 / Events

Womankind 2020 – Lunch & Fashion Show

The annual Womankind event, in aid of Dublin Rape Crisis Centre, is back on February 14th. Join us for an afternoon of elegance at the luxurious Intercontinental Hotel in Dublin.

By pluto

Jan 22, 2020 / Digital

Pluto Goes To Web Summit 2019: 5 Lessons From Lisbon

On a bitterly cold November afternoon, just like 70,000 guests from around the globe, we boarded a plane to sunny Lisbon to soak up every ounce of innovation, inspiration and insight from the movers and shakers of the tech, media and marketing worlds. 

By Jane Casey

Oct 25, 2019 / Digital

Early Adopters: Digital Advertising Trends To Watch Out For Next Year

Steven Spielberg’s Minority Report is a digital marketers favourite. The 2002 blockbuster predicted a world where Tom Cruise is bombarded by augmented reality ads at every turn, screaming his name and demanding his attention – directing him to shops he might like and products he might need. Well, 2020 is fast approaching, and we may not be far from this sci-fi movie’s predictions.

By Jane Casey

Oct 03, 2019 / Culture

Customer Centric Marketing: Turning Customers Into Advocates

Understanding your customer base isn’t just about studying analytics, but about involving them – directly and indirectly. Many retailers tend to rely on historical data to forecast the future behaviour of customers, but the retail landscape is evolving far too quickly to keep making decisions based on the past.

By Sheana Baker Casey

Sep 05, 2019 / Creative

How To Promote Creativity In Your Workplace, and Why It’s Important

The events, marketing and advertising industry are reliant on fresh thinking and innovation to survive – cultivating a space for creatives to thrive is essential to producing work that cuts through the noise.

By Lauren Smyth

Aug 23, 2019 / Events

5 Tips For Planning A Stress-Free Corporate Family Event

Planning a fun family event that is loved by both kids and parents alike doesn’t have to be stressful. We’ve put together some essential tips to ensure your family event is fun for all the family.

By Deirdre O'Sullivan

Aug 01, 2019 / News

We’re Growing! Meet the Newest Members of Team Pluto

We’re excited to welcome world-class additions to several of our departments – including client services, digital, design and business development.

By pluto

Oct 18, 2020 / Digital

Shopper Marketing 2.0: 3 Ways To Fuse Experiential & Digital To Supercharge Your Shopper Marketing

It seems that the marketing industry is moving increasingly towards a digital-first approach to engaging with customers. Still, nothing beats the live experience, especially in-store.

By pluto

Jun 21, 2019 / Digital

5 Easy Tips To Improve Your Brand’s Instagram Stories

Once a retro-inspired photo-sharing platform, Instagram has grown to rival competitor, Snapchat, by offering users the ability to share up to the minute, discoverable content that lasts 24 hours with fun filters, stickers, tags, and interactive elements. Over 300…

By pluto

Jul 23, 2019 / Insights

Pluto’s Innovation Station: Vol.1

Welcome to the Pluto: Innovation Station where we compile a weekly round-up of our favourite industry innovations from around the world – from jaw-dropping activations to out-of-this world events, to inspire you and get your creative juices flowing.

By pluto