the bleeding edge
Industry news, insights and tips
Content marketing is the creation, publishing, and promoting of content that aims to inform, educate, and entertain your audience. The goal of content marketing is to both get your product, service and/or brand in front of the eyes of large audiences, as well as, creating a meaningful, entertaining, and informative presence online by offering value and insight.
TikTok just got a serious competitor in Instagram Reels – a new feature to the popular photo and video sharing app that is almost a carbon copy of TikTok’s addictive interface and algorithm. But how will this impact TikTok, and should brands abandon their TikTok strategy?
With things slowly going back to normal, we are past the virtual quiz stage and companies are seeking new, innovative ways to keep employees engaged.
Tiktok is the first app of its kind. It is uncharted territory and if you’re not looking to make your mark on the platform, you better start rethinking.
There has been a large scale Pride march every year in Dublin since 1983, but with the COVID-19 pandemic leading to cancellations of major events around the world, the global LGBTQ+ community has rallied together to ensure that pride flags will still fly this June, albeit virtually.
In the last number of years, the term “brand love” has also worked its way into our marketing lexicon. Are you thinking, “can people really love a brand?” or “do they really think about or care that much?” Well the short answer, is Yes.
Virtual events may be new to you as you grapple with shifting communication mediums but thankfully, they’re not new to us.
With the whole world being more active and present online, now is the time to take advantage of the power of influencer marketing.
Events have the power to create long lasting emotional brand connections and memorable, powerful experiences. But for now, and into the future, we are fortunate to have the incredible tools and technology to emulate very closely those experiences of live events.
At Pluto we were keen to learn from those ahead of us on the Coronavirus COVID-19 curve – we spoke with Viveca Chan, CEO and chairman of WE Marketing group in Asia.
Pluto Partners with DRCC to Launch #100consent Campaign Featuring Some of Ireland’s Most Influential Tiktokkers
Pluto partnered with the Dublin Rape Crisis Centre in an industry-first campaign called #100Consent, driven by 20 of Ireland’s leading TikTokkers.
There are plenty of ways you can connect with your customers or clients that still adhere to social distancing guidelines and ensure that your brand stays top of mind during these challenging months.
Creating innovative, eye-catching digital content on the go doesn’t need to be a difficult task.
Health and Safety, where to even start? It is one of the weightiest phrases bandied around the event industry and without a basic understanding of what it entails it really is very difficult to plan any kind of event – whether it’s an open public event, a brand activation, an internal sales kick off or an internal company wide party!
Pluto has announced that it has expanded its Board of Directors, with the addition of renowned industry leader, Miriam Hughes.
The annual Womankind event, in aid of Dublin Rape Crisis Centre, is back on February 14th. Join us for an afternoon of elegance at the luxurious Intercontinental Hotel in Dublin.
On a bitterly cold November afternoon, just like 70,000 guests from around the globe, we boarded a plane to sunny Lisbon to soak up every ounce of innovation, inspiration and insight from the movers and shakers of the tech, media and marketing worlds.
Steven Spielberg’s Minority Report is a digital marketers favourite. The 2002 blockbuster predicted a world where Tom Cruise is bombarded by augmented reality ads at every turn, screaming his name and demanding his attention – directing him to shops he might like and products he might need. Well, 2020 is fast approaching, and we may not be far from this sci-fi movie’s predictions.
Understanding your customer base isn’t just about studying analytics, but about involving them – directly and indirectly. Many retailers tend to rely on historical data to forecast the future behaviour of customers, but the retail landscape is evolving far too quickly to keep making decisions based on the past.
The events, marketing and advertising industry are reliant on fresh thinking and innovation to survive – cultivating a space for creatives to thrive is essential to producing work that cuts through the noise.
Planning a fun family event that is loved by both kids and parents alike doesn’t have to be stressful. We’ve put together some essential tips to ensure your family event is fun for all the family.
We’re excited to welcome world-class additions to several of our departments – including client services, digital, design and business development.
It seems that the marketing industry is moving increasingly towards a digital-first approach to engaging with customers. Still, nothing beats the live experience, especially in-store.
Once a retro-inspired photo-sharing platform, Instagram has grown to rival competitor, Snapchat, by offering users the ability to share up to the minute, discoverable content that lasts 24 hours with fun filters, stickers, tags, and interactive elements. Over 300…
Welcome to the Pluto: Innovation Station where we compile a weekly round-up of our favourite industry innovations from around the world – from jaw-dropping activations to out-of-this world events, to inspire you and get your creative juices flowing.