we're consumers first & marketers second.
we know the potential of social media to create movements, inspire generations, entertain the masses, and bring communities together.
It's not enough to just predict social trends, you need to be a part of them. Our team are proud scrollers.
It's not enough to be on the pulse, you need to be the pulse.
digital content creation
Want your socials to pop? We know how to make content that builds your brand and converts.
social strategy & insight
Pluto provides a strategic approach to all social media campaigns. We buy paid social based on your business objective.
paid social
Using strategic social targeting we can reach your exact audience where they are - on TikTok, Facebook, Snapchat, Instagram and beyond.
bespoke
digital
campaigns
Talk to us about your business objectives and we can tailor an end-to-end campaign to fit your needs.
Lambay Whiskey | Lambay Legends
Lambay Irish Whiskey is a portfolio of Irish Whiskeys that bring a unique cognac cask finish to the Irish whiskey category. Launched in New York in March 2018, Lambay has continued to grow and is now available in 25 countries and 10 Duty-Free shops around the world.
The US Market was Lambay’s key priority for this year’s St. Patricks Day and Pluto were tasked with leveraging the brand as an Irish Whiskey with a difference in both off-premise and on-premise accounts, with a US activation concept.
We created a toolkit physical and digital toolkit that brought a sense of curiosity and fun to their US teams and consumers to interact with the brand.
what we do
our work
Flipz Virtual Sampling – #GetFLIPZandChill
At the beginning of the COVID-19 pandemic, FLIPZ, like many other businesses, was faced with the task of thinking outside of the box to find new and exciting ways of getting their product into the hands of customers while still complying with newly introduced social guidelines.
We came up with an effective way to leverage changing behaviours in social media use in the wake of covid-19, to get brand to hand and build brand affinity, and most importantly, sample the delicious product.
organic brand building
Organic content and community management is a key part of driving sales and brand awareness through social.
concept development
website/landing page builds
influencer management
community managaement
killer content
When running paid social campaigns, Engagement is one of the key metrics we use to measure effectiveness.
Why?
Any advertiser can pay to have their ad shown to target demographics.
However, it takes compelling, relevant content to stop a user in their tracks and take action.
video
animation
infographics
still imagery
audio
targeted ad strategy
Hit the right people, at the right time and don’t waste a penny of advertising budget.
We buy social ad space based on your business objectives, so not a penny is wasted.
budget management
paid social strategy
detailed reporting
