Renault
Renault 4 E-Tech Irish Media Launch — Experiential Event Production in Dublin
Primark • Primark • Primark
Three events, one location
Media, dealers & internal teams
Live vehicle unveiling
One Car. Three Audiences. Zero Compromises.
The Brand: Renault Ireland
The Event: Renault 4 E-Tech Irish Media Launch Series
The Venue: Dundrum Town Centre, Dublin
The Ask: Introduce a New Car Without Forgetting an Icon.
Introduce the Renault 4 E-Tech to Irish media and consumers. Celebrate the legacy of the Renault 5. Equip the dealer network. Train key personnel. Do all of it within an existing pop-up — and make each audience feel like the event was built specifically for them.
- Media launch
- Dealer event
- EV training programme
- Renault 5 heritage celebration
- Live Renault 4 E-Tech unveiling finale
We Tripled Down: Three Events, Each Earning Its Place.
Pluto built on Renault’s existing Dundrum pop-up, layering in additional branded touchpoints, entertainment, and experiential moments across each of the three events — ensuring every audience received a programme designed specifically for them while maintaining a consistent brand experience across the full series.
Media Launch
The opening event introduced the Renault 4 E-Tech to Irish media, giving journalists and content creators a compelling, well-produced environment to engage with the vehicle and the brand story behind it.
Dealer Event
Renault’s dealer network was brought in for a dedicated session — balancing product immersion with the relationship-building and energy that motivates a sales audience.
EV Training
A structured training programme for key Renault personnel ensured the people responsible for selling and servicing the Renault 4 E-Tech understood the vehicle and its technology with confidence.
The Finale
Pluto LIVE closed the series with a standout celebration of both the Renault 5 legacy and the Renault 4 E-Tech unveiling. Live comedy from Danny O’Brien and DJ sets from Ray Shah created a high-energy atmosphere that extended well beyond a standard product reveal — turning the launch into a genuine event moment.
From Heritage to Future, We Produced Every Chapter.
Multi-Audience Event Series
Three distinct events — media launch, dealer day, EV training — each designed for its audience, each delivered to the same standard.
A Story Worth Telling
The Renault 5 didn’t just get a mention. Its legacy ran through the full programme as the foundation for everything the Renault 4 E-Tech represents.
The Finale They’ll Remember
Live comedy and DJ sets turned a product reveal into a moment, because a car this significant deserved more than a press release.
Pop-Up, Elevated
Renault’s existing Dundrum installation was the starting point. We made it do significantly more.
Ireland Met the Renault 4 E-Tech. It Was Worth the Wait.
- Full three-event series delivered across media, dealer, and training audiences
- Renault’s EV positioning reinforced through experiential storytelling
- Sustained buzz maintained within Renault’s Dundrum pop-up across the series
- Renault 4 E-Tech introduced to the Irish market through a high-profile, well-produced launch moment
Launching a new product, vehicle, or brand campaign in Ireland?
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