Primark
How Pluto Produced Primark's 1,700-Person Global Leadership Summit in Dublin
Primark • Primark • Primark
Non-stop 2-day event
1700 international attendees
Accessible and inclusive design
Primark Asked for a Conference. They Got a Brand World.
The Brand: Primark
The Event: Primark Connect – Flagship Global Leadership Summit
The Venue: Convention Centre Dublin
The Brief Was Big. We Made It Bigger.
Over 1,700 senior leaders. Every corner of the Primark business. One brief that needed to be engaging, contemporary, and fully inclusive from the moment guests arrived to the moment they left.
- Executive keynote addresses
- Sustainability
- Diversity and inclusion
- Licensing partnerships
- Premium brand collaborations
- Home and beauty divisions
That’s the scope we said yes to.
Then we did more.
Not Just Another Corporate Conference
The Convention Centre Dublin became a live brand world. Pluto designed every space to tell a different part of the Primark story — immersive, interactive, and built for 1,700 people who needed to leave informed, energised, and proud of where they work.
Inclusive by design. Memorable by intention.
“Working with Primark, we were given the opportunity to learn some of the incredible ways they operate. Our partnership with the brand opened our eyes to the pride & innovation they continue to display in all areas of the business.”
– pluto Events Team
A Global Brand deserved out-of-this-world service. We delivered.
End-to-End Event Management
From brief to wrap, we took this event from idea to reality while staying true to the brand’s identity and global vision.
Live Translation & Closed Captioning
With 1700 international leaders joining in Dublin to celebrate a global brand, we ensured each attendee could participate meaningfully.
Custom-Built Brand Installations
Primark needed more than a generic display for standout products. We custom built each piece to make their collections shine.
Inclusive Event Infrastructure
From nursing rooms to prayer rooms, we made sure each guest felt welcome and considered over the two-day event.
1,700 Leaders Left Knowing Exactly Who Primark Is. And So did we.
A global summit for an ambitious brand meant exceptional delivery was non-negotiable. And the numbers we achieved speak for themselves.
- 2 full days
- 1,700+ global leaders
- 6 languages
- 2 major live entertainment productions
- Zero compromises
Putting on a company-wide summit, brand launch, or internal celebration?
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