Kinisla

Corporate Rebrand Launch — High-Profile Brand Reveal Event

Kinisla • Kinisla • Kinisla

2500+ live-stream viewers across Ireland

Attendance by An Taoiseach Micheál Martin T.D.

€300m investment announced live

Kinisla Had a New Name.
We Made Sure All of Ireland Heard It.

The Brand: Kinisla (formerly Kerry Dairy Ireland)

The Event: Official Corporate Rebrand Launch

Venue: Kinisla Manufacturing Facility, Listowel, Co. Kerry

The Brief Was High-Stakes. The Location Was a Blank Canvas.

Unveil a new corporate identity. Announce a €300 million investment. Do it on-site at a working manufacturing plant in regional Kerry — with An Taoiseach, two Government Ministers, national media, and the farming community in the room.

Corporate rebrand reveal and public announcement
Executive addresses and formal press programme
High-profile political and stakeholder attendance
Live stream to employees and farming families nationwide
Seamless transition to premium networking reception

That brief demanded precision.

We built the room to match.

Not Just a Launch Event. A Defining Moment for an Irish Brand.

There was no venue. So we built one. A state-of-the-art marquee erected on-site in Listowel — purpose-built to function as a premium corporate event venue from the ground up.

With Kinisla’s brand pillars of kinship and island identity running through the spatial layout, the visual language, and the programme sequencing, the brand reveal itself was built specifically for this moment, not adapted from anything else.

Built in Kerry. Felt across Ireland.

“Managing the live reveal of Kinisla was an absolute privilege. Being trusted to build out a infrastructure on-site in the company’s spiritual home of Kerry and executing a high-stakes event seamlessly for Kinisla employees, dignitaries and local farming families alike, was an unforgettable highlight for our team.“
– pluto Events Team

Built From Nothing. Delivered Like It Was Always There.

A Venue Built From Scratch

No conference centre. No established infrastructure. Just a blank canvas on a working site in Kerry (and a pluto team that built a world-class event environment from the ground up.)

High-Profile Guest Management

An Taoiseach Micheál Martin T.D., Minister for Agriculture Martin Heydon T.D., and Minister Norma Foley T.D. — alongside Kinisla’s board, shareholders, milk suppliers, farming families, and national media. Every seat mattered.

Custom Brand Reveal

No off-the-shelf format. The brand reveal mechanics were designed specifically for Kinisla: a high-impact moment that did justice to 35 years of history and a bold new future.

Live Stream Production

A broadcast-quality live stream carried the moment to 2,500+ viewers nationwide – all eyes on the moments that mattered.

A New Name. A National Moment. Zero Margin for Error.

A high-stakes event, delivered without compromise. And we made it look easy.

Official Kinisla rebrand unveiled to a national audience from Listowel, Co. Kerry
€300 million five-year investment and job creation programme announced live
2,500+ viewers reached through live stream nationally
An Taoiseach and two Government Ministers present at the launch
Premium branded merchandise distributed to all attendees