• Oli Drakeford

Orbit 002

On Pluto’s second orbit around the creative marketing space, we discovered some fascinating campaigns, ranging from striking awareness campaigns to hilarious adverts.

Here are some of our favourites...


1. ARDMORE

Our first pick comes from a fellow Worldwide Partners agency! Ardmore has created a compelling awareness campaign that highlights the negative effects of crime and paramilitary activity on their victims, their families and the wider society.


Read more here.


2. QATAR CARDS


Another potent public awareness campaign emphasizing the horror occurring in the background of Qatar's 2022 FIFA World Cup is called Qatar Cards. These cards were created as a tribute to the migrant workers who sadly suffered injuries or lost their lives while performing construction and other jobs in the run-up to the competition.


Read more here.


3. SAVE RALPH


The HSI brings you the animated film Save Ralph, created by the Cannes Lions 2022 winners (Humane Society International). The 4-minute film combines storytelling empathy with the elegance of stop motion animation. In addition, it aims to permanently ban cosmetic animal testing by starring a global cast of A-list celebrities.


Read more here.


4. BREAK UP WITH YOUR CAR


If you live in Dublin and are reading this, you have probably seen this advertisement all over City, from the sides of buses to your Instagram story feed. This next choice comes from the Publicis agency and was directed by Sam McGrath of Motherland. This humorous advertisement, created for Iarnród Éireann, begs you to "Break up with your car." And is filled with humorous interactions between a woman and her singing/talking car and some beautifully cheesy saxophone rifs.



5. GYM SHARK: Safe Space Barber


The branding and marketing initiatives of GYM Shark have always been effective. This time, they've established a temporary barbershop in Shoreditch, London, where guys can get a free trim and a private place to vent. In addition to improving awareness of their own business, this activation promotes men's mental wellness. Check out the article below about famous campaigns.

Read more here.


6 .Magnum: Classic vs Remixed


The renowned Australian chart-topper Kylie Minogue and the legendary South Korean dance icon Peggy Gou were brought together in this spectacular collaborative effort by LOLA MullenLowe and Golin London as part of an innovative campaign with Magnum ice cream. The music video for Kyle's "Can't get you out of my head" (Peggy Gou's Midnight Remix), which has been amplified and remixed, was unveiled at the Cannes Film Festival.


Read more here.


7. Fat Lad At The Back.


The daring Mellor&Smith for the plus size cyclewear brand "Fat Lad At The Back" has produced us this final campaign of the list. This audacious and dangerous campaign is well thought out and combats prevalent fat-shaming among cyclists. This OOH advertising campaign was inspired by real-life experiences of prejudice from Fat Lad customers who have reported public slurs.

Read more here.


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