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How Brand Ambassadors Can Enhance Your Marketing Activity

How Brand Ambassadors Can Enhance Your Marketing Activity

How Brand Ambassadors Can Enhance Your Marketing Activity   At Pluto, we understand the importance of strong Brand Ambassadors. As a brand, your team on the ground at an event or activation are the backbone to a successful campaign. Brand Ambassadors are the face...
Why Your Event Needs Creative Direction

Why Your Event Needs Creative Direction

Why Your Event Needs Creative Direction   An event’s success is equally measurable by logistics and innovation. We want marketing teams to know that engaging creatives is 100% appropriate as it’s vital to have a right-brainer on board to create that lasting...
Top Experiential Trends for 2018

Top Experiential Trends for 2018

Top Experiential Trends for 2018   1. Consumer sentiment  Consumer sentiment has been at its strongest in the last 16 months. Emotion drives connections between brands and their target markets. It’s vital for brands to treat their audience as people and not...
Sweet Enough Already? Our Top 5 Confectionary Activations

Sweet Enough Already? Our Top 5 Confectionary Activations

Our top 5 Sweet Activations Here is our top 5: 1. What says sweet heaven than an edible confectionary art gallery? Maynards Bassetts did just that recreating classic works of art using only their bestselling sweets. The two-day pop up shop in Soho, London also allowed...
TRAMLINE – A welcome addition to City Centre event spaces

TRAMLINE – A welcome addition to City Centre event spaces

TRAMLINE – Event Space Newcomer   Tramline is the newest kid on the Dublin 2 block. A venue refurbishment thats been bubbling under the radar for a while now, never indicating to the most shocking surprise it held – the scale of the space, it’s...
Employee Experience – what does it mean?

Employee Experience – what does it mean?

What is Employee Experience?   ‘Employee Experience’ is the latest turn of phrase in many, if not all, companies worldwide at the moment. People have become so used to brands creating live experiences and activations in the public domain that they now expect...
Our top 8 leaders of experiential at festivals

Our top 8 leaders of experiential at festivals

Our top 8 leaders of experiential at festivals   Many brands are now seeing the benefits of using experiential marketing at festivals. They’re crafting memorable consumer experiences, with a goal to enhance the sense of fun people experience at festivals and to...
Targeting Millennials

Targeting Millennials

Targeting Millennials   According to a study by the McCarthy Group, 84 percent of millennials do not trust traditional advertising. What’s more they tend not to trust corporations and brands in general as they believe they are purely driven by profit and market...
Our Top 3 Unique Dublin Venues

Our Top 3 Unique Dublin Venues

Our Top 3 Unique Dublin Venues   1. D-LIGHT STUDIOS D-Light Studios is a warehouse and multimedia space located in Dublin’s north city centre. In the past, it has been used primarily for film, tv and photography uses. However, D-Light now openly welcome unique...
Chambers of Flavour – An Immersive Dining Experience

Chambers of Flavour – An Immersive Dining Experience

Chambers of Flavour   Consumers are constantly looking for a more experiential, multi sensorial entertainment experience. Our MD Elaine O’Reilly recently travelled to London to experience all that Gingerline’s Chamber of Flavour offers. The result – A ...