At Pluto, we know shopper marketing inside-out.
The rules, the mechanics, the Point of Sale, the retailer preferences.
We understand on-trade, off-trade, online, and in-store.
We Get It.
tips from the team
Retailers have faced a host of challenges, long before restrictions and lockdowns became part of everyday life. Many brick and mortar retailers were struggling and as we re-emerge from lockdowns into the new psychological and social territory, shoppers are now more and more comfortable souring their next purchase online.
The retail experience has changed in ways that no one could have ever predicted. As shoppers want less human interaction, popular in-store techniques such as sampling are now out of the question. But what about another popular marketing activity in the retail environment – in-store competitions? Do they work, and is there a place for them in the new retail environment?
In the last number of years, the term “brand love” has also worked its way into our marketing lexicon. Are you thinking, “can people really love a brand?” or “do they really think about or care that much?” Well the short answer, is Yes.
With the whole world being more active and present online, now is the time to take advantage of the power of influencer marketing.
Understanding your customer base isn’t just about studying analytics, but about involving them – directly and indirectly. Many retailers tend to rely on historical data to forecast the future behaviour of customers, but the retail landscape is evolving far too quickly to keep making decisions based on the past.