At Pluto, we know shopper marketing inside-out, the rules, the mechanics, the Point of Sale, the retailer preferences.
We understand on-trade, off-trade, online, and in-store.
We Get It.
tips from the team
In the last number of years, the term “brand love” has also worked its way into our marketing lexicon. Are you thinking, “can people really love a brand?” or “do they really think about or care that much?” Well the short answer, is Yes.
With the whole world being more active and present online, now is the time to take advantage of the power of influencer marketing.
Understanding your customer base isn’t just about studying analytics, but about involving them – directly and indirectly. Many retailers tend to rely on historical data to forecast the future behaviour of customers, but the retail landscape is evolving far too quickly to keep making decisions based on the past.