We push boundaries to create concepts that engage.
On-line or off-line, internal or external audiences, we produce eye-popping work, no matter what the medium.
Lambay Whiskey | Lambay Legends
Lambay Irish Whiskey is a portfolio of Irish Whiskeys that bring a unique cognac cask finish to the Irish whiskey category. Launched in New York in March 2018, Lambay has continued to grow and is now available in 25 countries and 10 Duty-Free shops around the world.
The US Market was Lambay’s key priority for this year’s St. Patricks Day and Pluto were tasked with leveraging the brand as an Irish Whiskey with a difference in both off-premise and on-premise accounts, with a US activation concept.
We created a toolkit physical and digital toolkit that brought a sense of curiosity and fun to their US teams and consumers to interact with the brand.
tips from the team
Steven Spielberg’s Minority Report is a digital marketers favourite. The 2002 blockbuster predicted a world where Tom Cruise is bombarded by augmented reality ads at every turn, screaming his name and demanding his attention – directing him to shops he might like and products he might need. Well, 2020 is fast approaching, and we may not be far from this sci-fi movie’s predictions.
It seems that the marketing industry is moving increasingly towards a digital-first approach to engaging with customers. Still, nothing beats the live experience, especially in-store.
Once a retro-inspired photo-sharing platform, Instagram has grown to rival competitor, Snapchat, by offering users the ability to share up to the minute, discoverable content that lasts 24 hours with fun filters, stickers, tags, and interactive elements. Over 300…