We push boundaries to create concepts that engage.
On-line or off-line, internal or external audiences, we produce eye-popping work, no matter what the medium.
Lambay Whiskey | Lambay Legends
Lambay Irish Whiskey is a portfolio of Irish Whiskeys that bring a unique cognac cask finish to the Irish whiskey category. Launched in New York in March 2018, Lambay has continued to grow and is now available in 25 countries and 10 Duty-Free shops around the world.
The US Market was Lambay’s key priority for this year’s St. Patricks Day and Pluto were tasked with leveraging the brand as an Irish Whiskey with a difference in both off-premise and on-premise accounts, with a US activation concept.
We created a toolkit physical and digital toolkit that brought a sense of curiosity and fun to their US teams and consumers to interact with the brand.
tips from the team
TikTok just got a serious competitor in Instagram Reels – a new feature to the popular photo and video sharing app that is almost a carbon copy of TikTok’s addictive interface and algorithm. But how will this impact TikTok, and should brands abandon their TikTok strategy?
Content marketing is the creation, publishing, and promoting of content that aims to inform, educate, and entertain your audience. The goal of content marketing is to both get your product, service and/or brand in front of the eyes of large audiences, as well as, creating a meaningful, entertaining, and informative presence online by offering value and insight.
Tiktok is the first app of its kind. It is uncharted territory and if you’re not looking to make your mark on the platform, you better start rethinking.
In the last number of years, the term “brand love” has also worked its way into our marketing lexicon. Are you thinking, “can people really love a brand?” or “do they really think about or care that much?” Well the short answer, is Yes.
With the whole world being more active and present online, now is the time to take advantage of the power of influencer marketing.
Pluto Partners with DRCC to Launch #100consent Campaign Featuring Some of Ireland’s Most Influential Tiktokkers
Pluto partnered with the Dublin Rape Crisis Centre in an industry-first campaign called #100Consent, driven by 20 of Ireland’s leading TikTokkers.