content marketing.
We push boundaries to create concepts that engage.
On-line or off-line, internal or external audiences, we produce eye-popping work, no matter what the medium.
digital content
If it's not being shared, it's not working.
We make killer social content for some of the world's biggest brands.
event content
Good content before, during and after events is key to it's success.
From slick presentations to live video content - we got you!
influencer content
We've built collaborative relationships with some of Ireland's most influential TikTok content creators and influencers.
internal comms
We create solutions for leading global brands to inspire, engage and retain your great asset, your employees.
our work
Lambay Whiskey | Lambay Legends
Lambay Irish Whiskey is a portfolio of Irish Whiskeys that bring a unique cognac cask finish to the Irish whiskey category. Launched in New York in March 2018, Lambay has continued to grow and is now available in 25 countries and 10 Duty-Free shops around the world.
The US Market was Lambay’s key priority for this year’s St. Patricks Day and Pluto were tasked with leveraging the brand as an Irish Whiskey with a difference in both off-premise and on-premise accounts, with a US activation concept.
We created a toolkit physical and digital toolkit that brought a sense of curiosity and fun to their US teams and consumers to interact with the brand.
tips from the team
Drink It In – Making Brand Connections That Stick
I like certain sugary drink as much as the next person but how did this drink, it’s generic name “cola” spawn not just one – but two of the greatest brands in the world in the shape of Coke and Pepsi.
The Future of Retail: Is it Online or Offline?
Retailers have faced a host of challenges, long before restrictions and lockdowns became part of everyday life. Many brick and mortar retailers were struggling and as we re-emerge from lockdowns into the new psychological and social territory, shoppers are now more and more comfortable souring their next purchase online.
There’s No Such Thing As A Free Ad: Influencers & COVID
The Government’s recent comments about the potential of using influencers to communicate key COVID-19 safety measures and updates to Gen Z has sparked debate across Ireland.
Instagram Reels: Is This The End of TikTok?
TikTok just got a serious competitor in Instagram Reels – a new feature to the popular photo and video sharing app that is almost a carbon copy of TikTok’s addictive interface and algorithm. But how will this impact TikTok, and should brands abandon their TikTok strategy?
Content Marketing Guide: Don’t Make Ads, Make Content
Content marketing is the creation, publishing, and promoting of content that aims to inform, educate, and entertain your audience. The goal of content marketing is to both get your product, service and/or brand in front of the eyes of large audiences, as well as, creating a meaningful, entertaining, and informative presence online by offering value and insight.
TikTok Advertising Guide 2020
Tiktok is the first app of its kind. It is uncharted territory and if you’re not looking to make your mark on the platform, you better start rethinking.