The Power of the Pop-Up | V-Face Dublin
V-Face is the brains of Sarah Boland. Passionate about plant-based food, she started V-Face under the original moniker of Vurgerface, out of The Belfry Pub in Stoneybatter. An experienced Graphic Designer, she set up her van, her brand and brought plant-based food to Dubliners a few days a week.
Where did the idea for V-Face originate from?
I went backpacking in Peru this time last year and came home with the idea for V-face so I guess maybe somewhere on top of Machu Picchu or maybe in one of the vegan haunts in Lima! I’ve always loved food and wanted to run my own place, but I think the Peru expedition was the final boot up the ass I needed. It made me realise it was now or never.
You have a background in Graphic Design. How important was that in launching V-Face considering how cognisant any business/brand must be towards social media/digital presence?
I don’t think I would have been able to do it if I had to outsource as I wasn’t in a financial position for this at the time. Also, I think designing the brand myself has given me a closer connection to it and has pushed me to delve deeper into what it was and what it was that I wanted to achieve.
There’s been a shift in the traditional pop-up and the demand for them as permanent city fixtures. What makes them work in your opinion?
I think it’s a win win in a bar / pop-up relationship as the pop-up draws more people into the bar and the for the pop-up, the bar is a good space to launch at a low cost. In other instances, like for example a short – term rent through popertee, again, it’s a chance for the brand to test the waters and pop-up for a short amount of time, without getting tied into long term contracts.
Have there been any specific pop-ups across the years that really resonated with you?
Lucky tortoise, Kale & Coco and Buttercream dream are all doing great jobs in the sense they are moving onto the next stage of permanent residency after successful pop-up trials.
What does the future hold for V-Face?
The future is bright for V-face (we hope). We are currently securing our new/permanent home and will be updating more news on this shortly.
Follow on Instagram here.
More From The Blog…
Pluto is a boutique agency based in Clonskeagh D6 working with some of the biggest brand names in the world. We are on the hunt for new talent at the agency and are looking to recruit an Account Manager who is eager to develop their career within Engage, our shopper...
Pluto partners with BelongTo Pride is an amazing celebration of our LGBTI+ community and an opportunity to keep us informed and educated on our ever-changing society, and the difficulties our LGBTI+ friends face daily.We have seen an increase in Brand activity during...
Behind the Scenes of An Oscar-Worthy Event The 91st annual showcase of the best the movie industry has to offer has been described as breath-taking, unforgettable and emotional. And that, in a nutshell, sums up the three key outcomes that all event organisers want to...