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Social Media Updates – September

Every month, we’ll explore the latest social media updates and trends, to see the new features available across social media platforms. Need help with digital or social? Just drop us a line on info@www.pluto.ie

Facebook Premiere

Facebook Premiere has now been rolled out in Ireland, allowing video creators, publishers, and artists to post a pre-recorded video as live footage. All post reactions, comments, and shares happen in real time, with the video played as if live-streamed and then becoming VOD once complete. It gives creators more tools to execute high quality and engaging video content. More here. 


Facebook Dating Launches in Columbia

Facebook Dating has been launched under trial in Columbia. The new feature sits entirely within app and isn’t available on desktop. It is currently being made available to Columbian users aged 18+, is free to use and doesn’t have any premium features or ads in place. Unlike most dating apps, Facebook Dating doesn’t feature a ‘swipe’ option and instead is comprised of question features to start a conversation based on something from a user’s profile. The second name of a user isn’t displayed, only their first name along with age. It is currently only an opt-in feature, with a separate and more limited profile if you choose to do so.

Instagram Video Tags 

Instagram has introduced tagging within video posts. Users will be directed to a separate page labeled ‘People In This Video’. Social Media advertisers and brands will be particularly interested considering there may be an ability to integrate product within this feature, as Instagram continues to drive e-Commerce for brands.


Instagram Stand Alone Shopping App

Instagram is building a standalone app dedicated to shopping. Purchasing will happen in-app, rather than redirecting a user to the retailer’s website as is currently the case. There is little known about its development with Instagram declining to comment. What is sure, is that there is very much a place and appetite for businesses and e-commerce on Instagram.

  • 25 million businesses already have Instagram accounts.
  • 2 million of these businesses are advertisers.
  • 80% of Instagram users follow at least one business.

While a standalone app is still in the exploration stage by internal teams, Instagram has extended new ways to shop on Instagram.

  • Expanding Shopping in Stories
  • Introducing Shopping in Explore

Shopping in Stories is being rolled out globally, expanding it to business accounts in 46 countries. Instagram Stories has surpassed 400 million daily engaged users within Stories, with one-third of the most viewed stories coming from businesses.

Shopping in Explore will sit as a dedicated channel within the explore tab and will also see a global rollout.

Twitter to enable ‘latest tweets’ feature.

Up until 2015, Twitter displayed tweets in reverse chronological order. Understanding the basics of Social Media algorithms is important because it largely impacts a brands reach. Currently, Twitter ranks the timeline based on an algorithm of :

  1. Ranked Tweets
  2. ”In Case You Missed It” Tweet.
  3. Remaining Tweets in Reverse Chronological Order.

With vocal outpouring from users to revert to the previous timeline algorithm, Twitter announced they will allow users an easy ability to switch between algorithmic and chronological timelines.

Instagram introduces GIF’s in Direct Messaging 

Instagram is beefing up direct messaging with do-it-all messaging capabilities. Powered by GIPHY, users will be able to send GIF’s in DM’s by trend, by keyword or randomised.

Facebook Stories is now a Placement Option 

With the same aspect ratio as Instagram Stories and over 150million daily worldwide viewers,  Facebook has begun monetising Stories and opening up this placement to advertisers. However, it isn’t currently available as a standalone option, but an additional placement to News Feed or Instagram Stories ad campaigns. Facebook Stories ads support every objective that’s currently available for Instagram Stories ads, including reach, brand awareness, video views, app install, conversion, traffic and lead generation.

Twitter Retargeting Option

Long overdue, Twitter has introduced a mechanic for paid campaigns, to retarget engaged users across previous organic and paid tweets.

Shoppable Snap Ads 

Snapchat is rolling out a number of new e-commerce ad options. Shoppable Snap ads will be made available to all advertisers allowing them to import product catalogs to build paid social ads. Facebook Product Catalogues already exist across their suite of products, with Snapchat mirroring its success. Snapchat ads will allow a brand showcase multiple products in a single ad, with more product details expanding, once tapped.

Image via Adweek.

Clare O’Hanlon – Senior Digital and Social Account Manager 


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