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Social Media Update – July 2018

Every month, we’ll explore the latest social media updates and trends, to see the new features available across social media platforms. Need help with digital or social? Just drop us a line on info@www.pluto.ie


Time Management Tools Facebook and Instagram.

Facebook (& Instagram) launch their time management dashboards which will be rolled out globally across the coming weeks. Despite wanting to discourage passive scrolling, the new feature will be tucked away in ‘Settings’ and out of sight of the main feeds.

Keyword Snoozed Posts

There’s been tricky workarounds, but Facebook are trialling a new feature. A more definitive way to remove content updates on your feed, it will be based on muted keywords and mirrors the Twitter feature that has been in place for quiet some time. It will allow a more curated feed based on user pertinent topics.


Facebook dating

New Dating feature with internalised testing amongst Facebook staff. Announced during their F8 conference in May, it’s is believed it will eventually be an opt-in feature for users, with further announcements TBC.

Image via https://twitter.com/wongmjane


Music Sticker in Stories

Available to Android and iOS users in selected countries (Australia, New Zealand, France, Germany, Sweden, the UK, and the US) music stickers will be making their way to Ireland shortly. Music stickers are another advancement for the 400million users who use stories daily, showcasing a library of thousands of specific songs, searchable by mood, genre or what’s popular. You can also choose a song before a video is captured.


Quietly launched in June, IGTV is effectively a new app for watching long-form vertical video. With the primary focus on building engagement, no monetisation or placement options are currently in place for advertisers.

IGTV can be watched in the Instagram app, in the standalone IGTV app, or by clicking the IGTV button on someone’s Instagram profile, but is not available in any way on desktop.

Some of the best usage of IGTV I’ve seen, is coming from independent Irish artists like LAOISE.


Cash on Instagram

Very much still developing, Instagram has added a native payment feature to its app for some users. The process allows a user to register a debit or credit card as part of a profile, set up a security pin, then start buying things without ever leaving Instagram. With the alignment between eCommerce and Social, shopable story stickers, and tagged product post only gaining more momentum, it would ultimately mean you purchase within app and never have to leave the app. Instagram Payments looks to be backed by Facebook’s Payments rules.

Who is winning at social?

The Irish Women’s Hockey Team 💪

66% of social narrative in the last 48 hours came from Ireland, with exponential spikes in search terms pertaining to Ladies Hockey. Social was also formative in addressing the issue of self-funding for the team. It’s worth noting the demographic breakdown, and the volume of females posting and engaging about sport on social, an area typically skewed by males. Social sentiment correlates with the nations sentiment and the triumphant performance of the Irish Ladies across the world cup.


Clare O’Hanlon, Social and Digital

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