The SciComm Collective aims to inspire and empower young people to live safely within the COVID-19 public health guidelines, to encourage uptake of COVID-19 vaccines, and to address any common myths circulating about the virus.

 

With our client The Department of Health, we supported the creation and evolution of the SciComm Collective on TikTok & Instagram, providing a strategic creative approach, social strategy, organic social management, and weekly content creation consultation to the Communicators.

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Objective

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Our objective was to support the existence of a network of young professionals with a background in and a love for science, who can break down COVID-19 information and provide the latest vaccine and virus updates.

 

The network aims to reach 18 – 30-year-old's in Ireland, bringing informative, digestible, and interesting content to this cohort via platforms they are using daily - Instagram and TikTok. The group regularly create content, upload, and post information through their social media channels and @scicommcollective_ire, sharing their experiences and expertise, as well as practical advice on living safely within the COVID-19 public health guidelines. They have the opportunity to speak with Public Health figures and ask questions their peers are interested in, informing the content they then create.

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SciComm Collective has been ongoing since April 2021, and publishes new content daily, with some videos reaching up to 200,000 young people. 

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