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Sure GAA


Sure Deodorant tasked us with creating a compelling shopper marketing activation that would not only drive purchase but also enforce the brand’s sponsorship of the GAA.

Our shopper campaign ‘A Seat For The Season’ ran across a number of channels. Innovative Point Of Sale was placed in store, prompting shoppers to go online and enter a GAA themed quiz for their chance to win tickets to Championship games in Croke Park for both hurling and football including the All Ireland Final.

The campaign was also supported by an experiential activation in shopping centers nationwide where we encouraged shoppers to play a GAA Trivia game on a stationed iPad to be in with a chance to also win ‘A Seat For The Season’.