The Lynx Gold Pop Up
Lynx tasked us with creating an experiential activation to recruit male teenagers into the Lynx Brand and educate them on the functional benefits of the product.
The Lynx Gold Pop Up was positioned at both Dundrum Shopping Centre and Mahon Point and as a front of store activation across key Tesco stores nationwide. Shoppers were encouraged to play a short iPad game for their chance to win some product/tickets to an exclusive ‘Lynx Back To School Teen Event’ with celebrity hosts present on the day.
The activation most definitely increased brand awareness and engagement amongst the target audience with a high level of entries and interactions with the brand at each location.