The Knorr Kitchen
For 2018, Knorr’s main objective was to grow penetration of the brand within the savoury category by inspiring shoppers with meal ideas that were relevant for their profile. With this in mind, we developed ‘The Knorr Kitchen’ which popped up at selected Tesco stores across Ireland alongside Heuston & Connolly train station! Our Knorr chef was on hand to prep some favourite dishes to offer shoppers and passers-by.
The activation resulted in increased trial & engagement and also educated the shopper on the versatility of the range by reinforcing the message that whether you are a scratch cooker or an easy cooker, Knorr has a product within its portfolio to suit your cooking profile!