2024 marked 35 years of business for Cuisine de France. Although Cuisine de France is a French name, they are a proud Irish company and it was our job to remind Irish consumers of this very fact.
The objectives of this campaign were;
-To recruit younger consumers who may not be aware of the Cuisine de France brand, or that they are Irish.
-To remind consumers over the age of 35 that Cuisine de France are still delivering fresh products across Ireland everyday.
We understood that due to their quality and taste, Cuisine de France products have become a staple in every Irish Household, part of the shopping list, part of days out, part of days in and part of the family. Our strategy was formed from two key messaging pillars: 1. Taste Experience & Quality and 2. Nostalgia & Heritage.
A baguette is now as familiar as a sliced pan, croissants are as much comfort food as a scone! And like everything in Ireland, we’ve made it our own – using it in a very Irish way, evolved to something that is very Irish.
Cuisine de France is quintessentially Irish!
Using a friendly, fun and quirky tone we created impactful content that shows how the French origin of the Cuisine de France has evolved into it’s Irishness, use a bit of nostalgia to remind people of our love for their delicious, products that over 35 years have become ingrained in our lives.
Born in France, Bread in Ireland.
A play on “Born and Bred”, a phrase we love to say in Ireland.
In a playful way, we nod to the French inspiration beginnings of Cuisine de France and recognise they have been an Irish institution for 35 years, adapting with Irish tastes and habits.
The campaign was rolled out across multiple channels; radio, social media and OOH.
We created a range of striking visual assets that playfully showed common Irish twists on Cuisine de France’s product range. Whether it’s a ham & cheese croissant or a crisp sandwich, these are all familiar favourites easily identified by both target audiences.
Frankfort House,
Vergemount Hall,
Clonskeagh Road,
Dublin 6.
