01 2604001 info@pluto.ie

Corona Summer


The summer months are a crucial time of year for Corona to drive sales of Extra & Light. We created a rate of sale campaign where once a customer purchased a bottle of Corona Extra or Light, the barman would hand them back a Corona-branded passport. The passport instructed each customer to text the unique passport number to 51500 for their chance to win a trip to Ibiza. To further drive engagement and awareness, we created an OOH campaign where we designed golden squares, 48 sheets, bus shelters and adshel panels that appeared nationwide. 

Vergemount Hall,

Clonskeagh Road,

Dublin 6

+353 1 2604001