Arnotts Beauty Hall
Arnotts relaunched their Beauty Hall in October 2018 as the ultimate destination for beauty in Dublin. The relaunch prioritised the customer, with the Beauty Hall refocusing Arnotts as a destination for beauty and saw the introduction of 20 new beauty brands.
Pluto was tasked with creating a brand platform and identity for Arnotts Beauty Hall along with a further identity for the Beauty Hub. Multiple marketing touch points were required for internal and external comms with the relaunch ultimately living in-store, but also across a variety of media including OOH, Print and Digital. We worked collaboratively with the Arnotts teams across a 3 month period to deliver the relaunched Beauty Hub.