The IAPI ADFX Awards is a biennial event which honours the most effective advertising campaigns that appeared in the Irish market over a two year period. The ADFX Awards acknowledge and reward the significant contribution its members’ advertising campaigns make to business success in Ireland.
This year, Pluto was delighted to work alongside the brilliant team in IAPI on the event design, production, and entertainment for ADFX 2018.
Pluto was tasked with bringing ADFX 2018’s campaign of Choose Your Weapons to life on the night of the event at RDS Concert Hall, through set production, audio visual, lighting, entertainment, and venue & printed branding.
During an elegant pre-dinner drinks reception guests were treated to a surprise flash mob performance from Trinitones acapella group before making their way through to the Concert Hall for dinner and of course, the ADFX 2018 award show.
With Deirdre O’Kane as MC for the evening, guests were treated to a quick-witted and lively awards show which included talks from keynote speaker, Merry Baskin and Dominic Carter from News Ireland Wireless, the title sponsor of ADFX 2018. The evening was concluded with the presentation of the much coveted Grand Prix Award for 2018 which was followed by music from DJ Reza.