Actimel Winter Bottle
January to March can feel like the perfect time to hibernate, but the truth is if you’re willing to embrace it, there’s so much more the harsher months have to offer.
Actimel wanted to help the everyday heroes, win at winter. Pluto Engage developed an experiential activation that captured the spirit of “Have you got #winterbottle? ensuring the immunity positioning of Actimel was front and centre.
Pluto Engage worked closely with Actimel and Bray Lions Club to establish the partnerships, along with the design and production of the set and all materials, staffing, sampling and brand merch for participants.