01 2604001 info@pluto.ie

Pluto partners with BelongTo

 

Pride is an amazing celebration of our LGBTI+ community and an opportunity to keep us informed and educated on our ever-changing society, and the difficulties our LGBTI+ friends face daily.

We have seen an increase in Brand activity during Pride over the years, but what makes a Brand stand out during Pride month? We all want to see Brands who are cognisant of their Pride messaging and don’t just see it as an opportunity to monetise on Pride. The Brands that stand out around Pride are those who are consistent in their advertising and internal processes. Brands who are celebrating inclusion and diversity in their Pride advertising but also celebrating inclusion and diversity within their company through their hiring processes, their amenities and educating their employees to create a safe and positive working environment for LGBTI+ people.

With all of this in mind, we have been working with our lovely friends over at BeLonG To LGBTI+ Youth Services on how Brands can approach Pride in a genuine and thoughtful manner.

BeLonG To Youth Services offer a range of workshops and keynotes for companies for a suggested donation to the organisation. These workshops are perfect for Internal Events and Talks ahead of this year’s Pride Celebrations.

From keynotes on bringing your whole self to work – creating a happy healthy workplace, to workshops on terminology and pronouns, how best to accommodate a trans staff member and everything in between – BeLonG To Youth Services have a wide range of education and training opportunities for your team.

We here at Pluto think this is a fantastic way to keep the needs of the LGBTI+ community at the centre of your Pride celebrations and create a 360 Pride Celebration. Partnering with an LGBTI+ community organisation like BeLonG To to deliver these programs to your team will also have a positive impact on the entire LGBTI+ community, helping to create a more open, diverse, and inclusive society for us all.

Talk to Pluto today about your activity for Pride 2019 – from Parade Floats, POS, Digital, Internal Pride Celebrations and Educational opportunities with Pluto and BeLonG To Youth Services.

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