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National Biscuit Week 2020

the nation's favourite biscuit

To celebrate National Biscuit Week - one of the biggest events in the McVitie's calendar - we went on the hunt to find the Nation's Favourite Biscuit and make one lucky McVitie's fan's dreams come true with a year's supply of biscuits. 

We gave fans the chance to enter this competition by casting their vote on a dedicated micro-site. 

To further promote the activity, we worked with influencer James Patrice, and created an effective social strategy. 

In a week, McVitie's racked up 500K+ impressions across social platforms. 

Oh, and in case you were wondering, Chocolate Digestive's won the coveted title. 

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