National Biscuit Week 2020
the nation's favourite biscuit
To celebrate National Biscuit Week - one of the biggest events in the McVitie's calendar - we went on the hunt to find the Nation's Favourite Biscuit and make one lucky McVitie's fan's dreams come true with a year's supply of biscuits.
We gave fans the chance to enter this competition by casting their vote on a dedicated micro-site.
To further promote the activity, we worked with influencer James Patrice, and created an effective social strategy.
In a week, McVitie's racked up 500K+ impressions across social platforms.
Oh, and in case you were wondering, Chocolate Digestive's won the coveted title.