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Microsoft TechX

planning and executing a one-day technical event, showcasing the latest Microsoft developer technology and tools.

In November 2019, we worked with Microsoft to produce the largest developer and IT Pros event of the year, Microsoft TechX in Dublin.

Objective: Our objective was to plan and execute a one-day technical event, targeting 1,000 developers, IT-pros and IT-decision makers, showcasing the latest Microsoft developer technology and tools.


Approach: Content was king at this event – there was a lot of new products, upgrades to existing products, as well as case studies and updates on new developments, to share with the largest engaged crowd to date to attend this annual event.

We designed one main stage for the morning plenary, using a bespoke LED stage backdrop and screen combination. Along with the main stage, we had two other stages created with truss framing (simple yet very effective and aesthetically pleasing!) and 5m LED screens. All three stages operated simultaneously and housed a variety of talks and demonstrations from Microsoft experts from the Irish market and beyond.


Results: An engaged crowd of over 700 IT pros and decision-makers turned out on the day, this is an 18% increase on the previous year’s attendance.

To pull of this successful event it took; 7 lutons, 5 sprinters and 2 artics of kit, approximately 700 pieces of chocolate, countless coffees and one great team (who probably walked about 500km together across two days!).

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