Introducing Jameson 'Tap the Cap'

To mark the launch of Jameson Connects, the team at Irish Distillers tasked us with creating an innovative & engaging shopper activation plan for the launch of their amazing Connected Bottle in retail. An absolute must for the Jameson team was to create something disruptive that would be deemed a digital-first to connect the online & offline worlds.

We got to work, and the rest, well we’ll let it speak for itself…