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Amplify Your Summer and Win Music Experiences

The Promoter is Heineken Ireland Limited (“HIL”) trading at One Kilmainham Square, Kilmainham, Dublin 8 (“the Promoter”).

You must be over 18 years of age and reside in the Republic of Ireland to enter  Amplify Your Summer and Win Music Experiences (The Promotion”).

By entering the Promotion, you will be deemed to have read and agreed to these terms and conditions of the Promotion.

Employees and/or relatives of employees of the Promoter, its associated companies and any agents connected to the Promotion are not eligible to enter the Promotion and/or win any prizes.

The Promotion is free to enter and no purchase is necessary.

Promotional Period

The Promotion will take place in participating retailers nationwide (“participating stores”).

The Promotion is running from 31st May until Midnight 11th August 2022 in the Republic of Ireland. 

How to Enter

To enter the Promotion, customers must: 1) Free text the keyword AMPLIFY to 50100 which will be communicated through promotional in-store advertising. One entry per person per day.

There will be different prizes to be won every day as listed below. Winners for each will be chosen at random from all entrants.  Winners will be asked to provide their name, address and date of birth before each prize will be fulfilled.

  • 1 x VIP trips to Electric Picnic for 4 people which includes

    • Weekend Tickets

    • Luxury Bell Harvest Moon camping

    • Transport to/from the festival to the value of €370

    • Cooler box including a 4 pack of Islands Edge/ 4 pack of Orchard Thieves/ 4 pack of Heineken & 4 pack of Heineken Zero

    • 1 x speaker/ 4 x sunglasses

  • 3 x pairs of Sea Sessions weekend tickets at Bundoran June 17th- June 19th 2022

  • 3 x pairs of tickets to Dermot Kennedy at Malahide Castle 24th June 2022

  • 3 x pairs of tickets to Lewis Capaldi at Malahide Castle 25th June 2022

  • 3 x pairs of tickets to The Script at Musgrave Park 19th June 2022

  • 3 x pairs of tickets to Lewis Capaldi at Musgrave Park 24th June 2022

  • 3 x pairs of tickets to Dermot Kennedy at Musgrave Park 25th June 2022

  • 3 x pairs of tickets to Chemical Brothers at Musgrave Park 26th June 2022

  • 3 x pairs of tickets to Red Hot Chilli Peppers at Marlay Park 29th June 2022

  • 3 x pairs of tickets to Indiependence at Michelstown July 29th- 31st 2022

  • 4 x pairs of Longitude tickets at Marlay Park 1st-3rd July 2022 (for Friday/Saturday/Sunday tickets. These are not weekend tickets)

  • 3 x pairs of Liam Gallagher tickets at Royal Kilmainham Hospital 27th August 2022

  • 3 x pairs of tickets to The Academy (mix of 2022 shows available to be discussed with winner based on availability)

  • 8 x pairs of tickets to the 3Arena (mix of 2022 shows available to be discussed with winner based on availability)

  • 180 x sunglasses

  • 180 x bucket hats

  • 405 x speakers

** Prizes are not for resale.

Only one entry per person, per day is permitted. Any additional entries will be void.

Winners will be selected at random from valid entries.



The winning entrants may be required for publicity purposes. Entrants agree by entering the Promotion to participate in such publicity including, but not limited to, the publication of their names and photographs for advertising and/or promotional purposes. Should a winner be unable or unwilling to take part in any such publicity, the Promoter may at its discretion choose a replacement winner without future reference or obligation to the original winner.

1.              Personal Data

1.1.          The personal data provided by you in the context of this Promotion will be processed by the Promoter in accordance with our privacy policy available on The details you provide to the Promoter will be stored by the Promoter in order to allow for the appointment of winners of the prizes and to execute the prizes, and may be disclosed to third parties for the purpose of administering the competition or delivering the prizes. You can request Heineken® at any time to provide access to the personal data it has collected about you. You can request Heineken® at any time to correct or to delete such personal data. You can send requests for access, correction or removal for your personal data to mentioning your name and email address.

2.              General

2.1.  The prize will be issued subject to proof of valid identification and age verification.

2.2. No cash alternative is available; prizes are non-transferable and non-refundable.

2.3. In the event that the prize becomes unavailable, the Promoter reserves the right to substitute an alternative prize of equal or similar value.

2.4. In the event of an epidemic, pandemic or otherwise and the prize becomes unavailable or the time of the prize is changed whether owing to health guidelines issued by the relevant Government in this Jurisdiction or the Jurisdiction to which the prize relates or otherwise, the Promoter reserves the right to offer to the Winner the prize for the alternative date. In the event cancelled indefinitely, the Promoter reserves the right to substitute an alternative prize of equal or similar value. In the event that the Winner is unable to attend the Event at the alternative date offered, the Promoter reserves the right to substitute the Winner for an alternative Winner at no cost or liability to the Promoter.

2.5. The Promoter accepts no responsibility for entries not received or for undelivered or delayed messages which were unable to be sent or received due to technical failure or any other reason beyond its control. No responsibility will be accepted by the Promoter for failed, partial or garbled computer transmissions, for any computer, telephone, cable, network, electronic or internet hardware or software malfunctions, failures, connections, availability, for the acts or omissions of any service provider, internet, accessibility or availability or for traffic congestion or unauthorised human act.

2.6. The Promoter reserves the right to withhold the prize if there is any suspicion of fraud or in the event that winner notification has been incorrectly (e.g. by reason of technical fault, computer and/or printing error) printed and/or generated and/or sent to the winner on the Promoter’s behalf.

2.7.  No warranty or guarantee is given by the Promoter in relation to any of the prizes and to the fullest extent permitted by law, the Promoter, its agents, associated companies, and trading partners will not be liable for any loss, damage, delay, additional expenses, injury or death howsoever caused, whether in contract, tort (including without limitation, negligence, fraud or malicious act), statutory or otherwise arising out of the Promotion or receipt or use of any prize awarded pursuant to the Promotion and the Promoter does not recommend or guarantee the performance of any contractor or the obligations of any third parties associated with any prize (including without limitation the promoter of any prize) and will not be liable for any fraud committed by any third party.

2.8.  All prize winners will be contacted each week during the promotional period( 31st May 2022- 11th August 2022) either by phone call or text. Prize winners will have 48 hours to accept the prize.  If the prize is not accepted within 48 hours a new winner will be notified.


2.9. All entrants will also have the opportunity to OPT IN to the 11 week Amplify Your Summer and Win Music Experiences SMS campaign to hear more about the prizes and offers available during the promotional period by texting the word PRIZES to 50100. Entrants may subsequently opt out at any time by texting STOP to 50100.

2.10. During the Promotion, any request or complaint concerning the Promotion and Terms and Conditions may be sent via e-mail to the Promoter at [] stating your name, address, e-mail address and telephone number.

2.11. The Promoter reserves the right to vary, cancel or modify the Promotion and/or the Terms and Conditions at any time and for whatever reason and/or amend or withdraw the Promotion (and/or any related Prizes) in whole or in part at any time due to unforeseen circumstances. The Promoter is also entitled to vary the prizes if, due to unforeseen circumstances it becomes impossible to provide the prizes as described or in its opinion, it would be inappropriate in any way. In that event, prizes of equal or similar value will be offered.


2.12. The Promotion and these Terms and Conditions are governed by Irish law and subject to the exclusive jurisdiction of the Irish courts.

2.13. Heineken promotes responsible drinking. Please visit for more information.

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