wavespace is EY’s new innovation centre located within the heart of their main business in Harcourt Street. It is a unique space that enables co-creation by bringing together multi-disciplinary talents, unique capabilities and techniques in a collaborative work environment that includes a state of the art auditorium, multiple design studios and an emerging technology lab.

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Objective: As the space neared the end of its construction phase, EY brough Pluto on board to work with them on the launch event. They wanted to provide VIP clients and guests with an opportunity to experience the new space and hear about how this space, and EY, can work with them to achieve success in their industries.

 

Approach:  Our approach was to amplify the launch to gain maximum coverage, so we decided to let the spaces within wavespace speak for themselves and focus on taking the key message to the masses through external projection and lighting installations. Using a 30k projector, we projected a suite of motion graphics onto the exterior of the building which communicated the key offerings of wavespace to the public (congregating at the LUAS stop opposite the building) and invited guests alike. In order to achieve a clear, crisp image we abseiled down the building in advance of the event to cover the glass surface with contra vision. We then placed digital signage boards and Astera tube lights, which we programmed to pulse as guests walked past them, along the walkway to the event entrance.

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Inside the venue, we had a top class crew operating the in-house state of the art technology. We showcased robot and tilt brush demonstrations ahead of the key addresses, allowing guests ample opportunity to experience a bespoke virtual world while they networked.

 

Results: This was a great event to work on, with a great team. The feedback was amazing and the external branding of the building really set the tone for the full wavespace experience, with guests posing for pictures outside the building!