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 Holiday Heist

Dropbox 

Dropbox Holiday Heist was a holiday party for over 400 guests in the RDS in 2019 which was a 1920’s theme bank heist theme.

The Task

Celebrate Dropboxers & their year’s accomplishments by transporting them to a world of gangsters & molls, (anti)prohibition, entertainment & activities.

Approach

A 1920’s theme is often considered to be overdone and with good reason, but as we were entering the 2020’s we knew we could bring some novelty to a long-established event theme. From the outset, we knew this event had to be different. Working closely with our creative team in Pluto, we created a series of pre-event engaging activities to get everyone in the mood for the Heist. We devised a puzzle which upon completion would present guests with a phone number. Upon dialling that phone number, the guests were sent to a voicemail which shared special instructions regarding accessing the ‘Holiday Heist’.

On the day, guests arrived in their finest 1920’s garb and were welcomed by our own Gangsters & Molls crew at the door of the ‘speakeasy’ to partake in a variety of activies. Apart from sampling some bathtub gin & food, guests could take part in activities such as, dress-up stations, multiple photo ops, performances, karaoke & a escaping a laser style bank vault (we know that lasers weren’t invented in the 1920’s but who doesn’t want to pretend to be Tom Cruise for an evening!)

Results

Dropbox Holiday Heist was a ‘roaring’ success and one which will always be a personal favourite by the Live team. The collaboration & creativity that was borne from receiving this brief was incredible and to be given the freedom by Dropbox to create this event for them was a fantastic opportunity.

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