🚨 New influencer work alert 🚨
Super proud of the work the pluto Social team have done with the Department of Transport over the past 12 months, enlisting 7 influencers and content creators to create pieces designed around taking cars off the road in line withe the wider Your Journey Counts ATL campaign.
We looked at the below key elements when developing the strategy to land the message across different audiences – and locations – to enact behavioural change in Ireland and its relationship with cars.
🤳🏻Identifying influencers whose mission and values aligned with the message, underlining authenticity
🚴🏻♂️ Unique, relatable content rooted in the content creator’s style
📍 Purpose-led content, allowing the influencer to shine whilst inspiring users to experience incredible parts of Ireland – without driving a single mile by car!
💪🏼 Speak directly to multiple audiences by tapping into different verticals, from fitness and wellness to lifestyle and even comedy
📡 A singular message wrapped under ‘Your Journey Counts’, working as an extension of the ATL and wider social campaign (also developed by the pluto Social team!)
As always a massive thank you to everyone that helped bring this to life over the past year alongside a long list of deliverables across the board!
