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The summer months are a crucial time of year for Corona to drive sales of Extra & Light. We created a rate of sale campaign where once a customer purchased a bottle of Corona Extra or Light, the barman would hand them back a Corona-branded passport.
The passport instructed each customer to text the unique passport number to 51500 for their chance to win a trip to Ibiza. To further drive engagement and awareness, we created an OOH campaign where we designed golden squares, 48 sheets, bus shelters and adshel panels that appeared nationwide.
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