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Stand By Your Brand – Importance of Building ‘Brand Love’

Stand By Your Brand – Importance of Building ‘Brand Love’

by Sheana Baker Casey | May 28, 2020 | Creative, Digital, Shopper

The marketing industry has been awash with terms such as “brand loyalty”, “trust and engagement” for many years. However, in the last number of years, the term “brand love” has also worked its way into our marketing lexicon. Are you...
Influencer Marketing For Brands: How To Get Started

Influencer Marketing For Brands: How To Get Started

by Alyssa Puzzuoli | Apr 28, 2020 | Digital, Insights, Shopper

Think influencer marketing is a passing fad? Think again.  With people across the globe working, learning and connecting from home during the COVID-19 pandemic, Influencer Marketing presents a bigger opportunity for brands than ever before. But what exactly can it do...
Pluto Partners with DRCC to Launch #100consent Campaign Featuring Some of Ireland’s Most Influential Tiktokkers

Pluto Partners with DRCC to Launch #100consent Campaign Featuring Some of Ireland’s Most Influential Tiktokkers

by pluto | Mar 23, 2020 | Culture, Digital, Events

In a bid to reach the most critical demographic and support in consent education, Pluto, the award-winning, Dublin based, full service  marketing, event production, digital and design agency this month partnered with the Dublin Rape Crisis Centre in an industry first...
Event Postponed? 4 Effective Ways To Reach Your Audience Online

Event Postponed? 4 Effective Ways To Reach Your Audience Online

by Jane Casey | Mar 15, 2020 | Digital, Events

In the wake of the COVID-19 pandemic, with social distancing being encouraged, it’s no surprise that events of all sizes and types are being postponed until further notice to prevent spread of the virus – and rightly so to ensure the safety of all...
Great Social Content on the Go: 7 Best Free Photo & Video Editing Apps

Great Social Content on the Go: 7 Best Free Photo & Video Editing Apps

by Alyssa Puzzuoli | Feb 17, 2020 | Creative, Digital

Creating innovative, eye-catching digital content on the go doesn’t need to be a difficult task. You don’t need expensive, professional camera equipment or complicated editing software to create the content you want for your brand or personal socials. There are...
Pluto Goes To Web Summit 2019: 5 Lessons From Lisbon

Pluto Goes To Web Summit 2019: 5 Lessons From Lisbon

by Jane Casey | Jan 22, 2020 | Digital, Events, News

It wasn’t just mediterranean climate and dangerously cheap cerveja that brought team Pluto to the Portuguese captial (although it was welcomed!). We were making the annual pilgrimage to the mecca of marketing, the Glastonbury for geeks, where the future happens...
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