by Sheana Baker Casey | Nov 25, 2020 | Digital, Shopper
The retail industry has faced a host of challenges, long before restrictions and lockdowns became part of everyday life. Many brick and mortar retailers were struggling and as we re-emerge from lockdowns into the new psychological and social territory, shoppers are...
by Maeve Acheson | Sep 29, 2020 | Digital
The Government’s recent comments about the potential of using influencers to communicate key COVID-19 safety measures and updates to Gen Z has sparked debate across Ireland. Should Influencers be used? Should they be paid? How much should they be paid? Will it...
by Jane Casey | Aug 13, 2020 | Digital, News
TikTok just got a serious competitor in Instagram Reels – a new feature to the popular photo and video sharing app that is almost a carbon copy of TikTok’s addictive interface and algorithm. But how will this impact TikTok, and should brands abandon their...
by Alyssa Puzzuoli | Aug 4, 2020 | Creative, Digital
What is content marketing and how can you use it to grow your business? Content marketing is the creation, publishing, and promoting content that aims to inform, educate, and entertain your audience. The goal of content marketing is to both get your product, service...
by Alyssa Puzzuoli | Jun 22, 2020 | Creative, Digital
Tiktok is a platform like no other. Not only does it give you access to thousands of videos from people all over the world, it also gives you the chance to become an internet sensation overnight. Whether you are young or old, a multinational brand, or running a small...
by Sheana Baker Casey | May 28, 2020 | Creative, Digital, Shopper
The marketing industry has been awash with terms such as “brand loyalty”, “trust and engagement” for many years. However, in the last number of years, the term “brand love” has also worked its way into our marketing lexicon. Are you...
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