Flipz has always encompassed a playful, tactile, and lively tone as a brand. With this, they desired to increase its brand awareness and brand affinity across a large, youthful demographic.
The main goal being, expanding its community and making the product a regular household item across Ireland. At the same time, increasing following across other social media accounts.
Because of Flipz’s brand personality – positive, upbeat, and all-encompassing – we felt a TikTok based campaign would be the perfect fit for the brand. We decided to host a 2-week lip-sync challenge on the app called #FlipzTheScript.
The challenge involved acting out your favourite movie or tv show quote and tagging FlipzIreland and hashtagging #FlipzTheScript to enter.
To ensure greater reach, we worked with 3 of Ireland’s up-and-coming TikTokkers, Lauren Whelan, Jacob Donegan, and Kyle Kehoe, to promote the challenge across TikTok and Instagram. Entrants were encouraged to tag their influencer of choice, with the chance of being duetted by them.
The prize was advertised on both TikTok and Instagram, with the chosen entrants winning a Flipz themed movie night hamper and a €100 One4All voucher.
We were very pleased with the results of the campaign. The branded hashtag reached over 243,000 views on the platform, with 35,000+ likes across influencer videos. The engagement rate was also quite impressive, coming in at 16.5%.
Brand awareness was certainly increased, with the addition of very positive comments about the product in the comment sections. Given the cross-promotional marketing via Instagram, the Flipz account saw an increase in followers as well.
If you are interested in taking your brand to TikTok, we’d love to help. Get in touch!