Bulmers Ultimate Sports Experience
Pluto Engage was tasked with forging a connection between Bulmers and sport. To do this, we put Bulmers at the forefront of social tech, and employed popular app Shazam. In fact, Bulmers became the first Irish a a gateway to enter a promotion. A suite of promotional point of sale and drip mats were sent to participating outlets, all elements of which included a Shazam-able logo which consumers used to engage with the brand. Once they Shazamed, consumers could play a game of ‘Keepie Uppie’ developed in augmented reality for a totally immersive experience. Our promotion offered consumers the chance to win a once in a lifetime sports experience, with tickets to a major sporting event, flights, and accommodation up for grabs.