Ultimate Sport Experience
Pluto Engage was tasked with forging a connection between Bulmers and sport. To do this, we put Bulmers at the forefront of social tech, and employed popular app Shazam. In fact, Bulmers became the first Irish a gateway to enter a promotion.
A suite of promotional point of sale and drip mats were sent to participating outlets, all elements of which included a Shazam-able logo that consumers used to engage with the brand. Once they Shazamed, consumers could play a game of ‘Keepie Uppie’ developed in augmented reality for a totally immersive experience.
Our promotion offered consumers the chance to win a once-in-a-lifetime sports experience, with tickets to a major sporting event, flights, and accommodation up for grabs.