It’s that time of year, to surprise, scare and instil fear… Some brands ignore Halloween, some try half-heartedly to get in on the spooky action. But others take the opportunity to create work that is hauntingly creative. Here are a few of our favourite scary campaigns. Read on if you dare… Smile Kicking off our list is the latest horror flicks to hit cinemas, the eerily sinister ‘Smile’. This scary movie is smashing the box office, and this is thanks to a brilliant guerrilla