It seems that the marketing industry is moving increasingly towards a digital-first approach to engaging with customers. Still, nothing beats the live experience, especially in-store.
A real-life, meaningful and engaging in-store promotion or event allows customers to interact with a brand in a way they simply can’t do on a screen. A live brand experience stops the shopper in their tracks. It inspires, educates and adds value in a way that just isn’t possible online. While