Last month, our Head of Digital and Content, Jane Casey, took part in #GETDigital 2021, answering your burning questions about social media marketing as a part of a panel discussion. What brands are killing it at social at the moment? How do you measure ROI? Should your brand be on TikTok? How often should you be posting? Watch the video below for all the answers and more.
Earlier this month, we were invited to speak at DCU Business School's #GETDIGITAL Conference 2021 to talk about TikTok and it's massive potential to reach a youth audience if used strategically. Cormac McCann (Creative Director) and Deirdre O'Sullivan (Senior Account Manager) outline how we used TikTok to inspire social change for #100Consent, a campaign in partnership with Dublin Rape Crisis Centre. Hit play to hear what we learned about the TikTok platform, the audience who