
WATCH: How Pluto Leveraged #TikTok to Reach a Youth Audience
Earlier this month, we were invited to speak at DCU Business School's #GETDIGITAL Conference 2021 to talk about TikTok and it's massive potential to reach a youth audience if used strategically. Cormac McCann (Creative Director) and Deirdre O'Sullivan (Senior Account Manager) outline how we used TikTok to inspire social change for #100Consent, a campaign in partnership with Dublin Rape Crisis Centre. Hit play to hear what we learned about the TikTok platform, the audience who