Earlier this month, we were invited to speak at DCU Business School's #GETDIGITAL Conference 2021 to talk about TikTok and it's massive potential to reach a youth audience if used strategically. Cormac McCann (Creative Director) and Deirdre O'Sullivan (Senior Account Manager) outline how we used TikTok to inspire social change for #100Consent, a campaign in partnership with Dublin Rape Crisis Centre. Hit play to hear what we learned about the TikTok platform, the audience who

Pluto partnered with the Dublin Rape Crisis Centre in an industry-first campaign called #100Consent, driven Ireland’s top 20 TikTokkers.