by Sheana Baker Casey | May 28, 2020 | Creative, Digital, Shopper
The marketing industry has been awash with terms such as “brand loyalty”, “trust and engagement” for many years. However, in the last number of years, the term “brand love” has also worked its way into our marketing lexicon. Are you...
by Sheana Baker Casey | Oct 3, 2019 | Culture, Shopper
Understanding your customer base isn’t just about studying analytics, but about involving them – directly and indirectly. Many retailers tend to rely on historical data to forecast the future behaviour of customers, but the retail landscape is evolving far...
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