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The Future of Retail: Is it Online or Offline?

The Future of Retail: Is it Online or Offline?

by Sheana Baker Casey | Nov 25, 2020 | Digital, Shopper

The retail industry has faced a host of challenges, long before restrictions and lockdowns became part of everyday life. Many brick and mortar retailers were struggling and as we re-emerge from lockdowns into the new psychological and social territory, shoppers are...
Stand By Your Brand – Importance of Building ‘Brand Love’

Stand By Your Brand – Importance of Building ‘Brand Love’

by Sheana Baker Casey | May 28, 2020 | Creative, Digital, Shopper

The marketing industry has been awash with terms such as “brand loyalty”, “trust and engagement” for many years. However, in the last number of years, the term “brand love” has also worked its way into our marketing lexicon. Are you...
Customer Centric Marketing: Turning Customers Into Advocates

Customer Centric Marketing: Turning Customers Into Advocates

by Sheana Baker Casey | Oct 3, 2019 | Culture, Shopper

Understanding your customer base isn’t just about studying analytics, but about involving them – directly and indirectly. Many retailers tend to rely on historical data to forecast the future behaviour of customers, but the retail landscape is evolving far...

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