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Customer Centric Marketing: Turning Customers Into Advocates

Customer Centric Marketing: Turning Customers Into Advocates

by Sheana Baker Casey | Oct 3, 2019 | Culture, Shopper

Understanding your customer base isn’t just about studying analytics, but about involving them – directly and indirectly. Many retailers tend to rely on historical data to forecast the future behaviour of customers, but the retail landscape is evolving far...

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