360 Degree Cameras in the Events Industry
With the rise in popularity of VR (Virtual Reality), 360-degree videos are becoming more and more mainstream. Last March, YouTube launched support of 360-degree videos, but the feature is more than just a novelty.
For those not too familiar with them, 360-degree videos let you look in any direction—not just where the camera is pointing. Essentially, you could see from the perspective of a race car driver or experience a show as if you were there.
Using 360-degree videos gives brands the ability to reach consumers in a new and creative way. Such an innovative form of marketing might just provide brands a leg-up on competition and be able to break through the clutter to reach customers.
When YouTube launched 360 videos in March 2015, one the first channels to create content for this new format was Tomorrowland, one of the biggest electronic music festivals in the world. In fact, the following video was the first 360 video ever uploaded to YouTube:
The car manufacture Mercedes effectively used 360 degree video during the IAA Motor Show in Frankfurt. Mercedes didn’t want the experience to be exclusive to event attendees only, so they created this video as a way to increase user engagement and extend the reach of their message.
It is becoming easier to capture and create a 360-degree video. GoPro cameras have a special camera holder with video-stitching software. Other new 360-degree cameras include the Samsung Gear 360, Nikon Ozo, Ricoh Theta and Kodak SP360. Grioptic, Bublcam, and Allie are also upcoming options.
Popular YouTube vlogger Casey Neistat (if you don’t know about this guy, you need to check out his YouTube channel) was invited to the Oscar red carpet by Samsung with their latest Gear 360 camera in hand. The final video below is pretty impressive and gives the viewer a unique user experience of one of the most talked about events of the year.
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