by Aoife Butler | Oct 22, 2020 | Shopper
The retail experience has changed in ways that no one could have ever predicted. As shoppers want less human interaction, popular in-store techniques such as sampling are now out of the question. But what about another popular marketing activity in the retail...
by pluto | Oct 5, 2020 | Events
It’s been a tough time for the Experiential Marketing and Events sector, but a number of announcements over the past week or so have provided grounds for cautious optimism. And lest we’re accused of looking to reboot economic activity at the expense of community...
by Cormac McCann | Oct 1, 2020 | Culture, Events
Let’s not let Halloween suffer the same fate as Easter! What happened to Easter? Pluto Art Director and self-confessed Samhain-ophile, Cormac McCann, brings Halloween back to life with some of our favourite virtual Halloween event ideas. I love Halloween. As...
by pluto | Oct 18, 2020 | Digital
It seems that the marketing industry is moving increasingly towards a digital-first approach to engaging with customers. Still, nothing beats the live experience, especially in-store. A real-life, meaningful and engaging in-store promotion or event allows customers to...
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