Virgin Media Launch
UPC Ireland becomes Virgin Media. Here comes the Magic!
October 2015 marked the exciting emergence of Virgin Media into the Irish Market – Pluto were tasked with all aspects of the launch which culminated in a one day event in the RDS which was kicked off by Virgin’s very own Richard Branson bursting into the room on board a Virgin articulated truck!
Skills: Event Management
Three separate events were encompassed within the day which included a Press specific launch followed by a private event in which Irish Entrepreneurs were offered a once in a lifetime opportunity to ask Richard Branson for advice with the day being capped off with a Virgin Employee celebration party.
An event of this scale and calibre demanded high levels of innovation and originality and our production team didn’t hold back when they incorporated a bespoke built 40ft LED screen for the event – a huge talking point to all in attendance. Virgin Ireland have since positioned themselves as key competitive players in the Irish Market.
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