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Microsoft WebSummit

Microsoft at Dublin WS 2015 Tech Conference

With over 42,000 attendees from more than 134 countries, 2015 Web Summit gave Microsoft the opportunity to showcase a selection of start-ups that found success by betting on the company, plus proving once again that MS is an innovative and relevant player in the modern tech landscape.

Pluto worked with Microsoft for the fourth year in 2015 at Dublin Web Summit. Working with an international team and focusing on start-ups and showcasing both the software and hardware available, the production design brief for 2015 was to reflect this.

Project Details

Client: Microsoft
Skills: Production & Design

Along with this, Microsoft offered intimate IoT lab sessions with Microsoft experts along with treating attendees to pints of Guinness, frozen yogurt with various toppings and free social media profile photography throughout the three days.

In addition, Microsoft employed scanalytics, a floor sensor technology and advanced dashboard reporting system which monitored and analysed foot traffic in real-time over the course of the event. Microsoft start-ups each had their own space with LED screens to showcase their products and highlight how they work with Microsoft to those in attendance. Start-ups in attendance included Von Bismark & Videobot.

Microsoft’s brief allowed a smooth process by specifying clear objectives for the whole project. Initial concepts where analysed, refining them until 3D modelled proposals where considered and initial renders where developed.

Final tuning was achieved by modifying material details, furniture location and graphic elements in 3ds Max.

Our 3D software gives a wider range of possibilities when changes are required. The availability of materials, colors and finishes is almost unlimited and changes can be visualized in a couple of seconds thanks to VRay RT real-time rendering plug-in.

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