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Microsoft Business Leaders’ Summit

The Microsoft Business Leaders’ Summit brought together all Microsoft products, services and solutions as a truly compelling and integrated proposition.

As well as over 40 speakers who presented on the day, we also had Minister Richard Bruton providing a Keynote address, and international Strategic Innovation Advisor, Charles Leadbeater – internationally recognised expert on leadership and Innovation whose advice is sought by Leaders in Governments, Cities, Corporations and Companies across the world and whose TED talks on Innovation have over 1m views. Charles provided the strategic context on innovation, mobile, social, digital and cloud imperatives.

Project Details

Client: Microsoft
Skills: Conference Management

The event was one of the most difficult logistical challenges imaginable, with unbelievably tight turnaround times for transitioning from Business leaders in the morning to Education in the afternoon.

Throughout the whole day, the entire Atrium area in the Aviva stadium was transformed into an amazing 700 sq. m. interactive showcase of Microsoft solutions, and every part of the stadium hosted at least one conference as Aviva Stadium became Microsoft city for one day, hosting 16 different tracks with over 50 different speakers.

Innovation in all aspects of content delivery was crucial.

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