Audi Dealer Conference
2015 saw the fifth Audi Dealer Conference that Pluto Event and Marketing Solutions had the pleasure of managing on behalf of Audi Ireland.
The Audi Dealer Conference is an annual event which brings together the entire Audi Dealer network in Ireland, for a full day conference and gala dinner. The theme for the 2015 Audi Dealer Conference; ‘Partners in Excellence’, perfectly emulated this bringing together of the Dealer Network and the Audi Ireland Team.
Skills: Conference Management
The highlight of this event was the reveal of the new Audi A4. Pluto were tasked with designing a polished and original reveal for the A4 that would leave delegates with that coveted ‘WOW Factor’. A key component of this design was to be the element of surprise; delegates could not have any knowledge that the reveal was going to take place until the A4 was unveiled.
Working with our innovative and creative production team we decided to utilise our set production to achieve this goal. Two panels, which could be easily lifted when pressure was applied to them, were incorporated into the set build, and the two A4s were strategically positioned behind these panels before the delegates entered the room. This allowed for a dramatic reveal where the two stunning vehicles were driven out of the Conference set.
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